Is your blog looking a bit stale? Would you like to freshen things up a bit?
Would you like to give your own blog a makeover, without hiring
anyone? Just so, it is looking brand new and sparkling for the people
visiting for the first time?
It’s not that hard if you know exactly what to look for, and to look
at your blog from a newcomer’s point of view. You need a checklist and a
block of uninterrupted time. Anywhere from half and hour to forty
minutes is ideal to start things of.
Keep a paper/pencil handy if you want to take notes the traditional
way, or open up a new text document and type away. (Don’t ignore this,
because you will forget things so it is better to write those down as
you go).
Let’s begin.
1. Look at your blog title. What is it telling
your readers? If you are still on a free domain and thinking about
moving to self hosted site, think long and hard about your blog name.
2. Getting your tagline just right is
extremely important. It speaks volumes about your blog. It tells the
first time visitors what is it about and what’s in it for them. Aim to
make it descriptive rather then creative.
3. Showcase a clutter free design. Install a
premium theme to make it look really professional. You are only looking
at one time cost but it will really help your blog stand out. You can
easily tweak things to make your design look exactly the way you want.
4. Add a brief author bio and image to your
sidebar. This way anyone landing on it for the first time can see at a
glance who writes it. Again emphasize on why you write this blog.
5. Show your most popular posts on the sidebar. This way your best content is always available for newcomers.
6. Place your email sign up form in a
prominent position. A top bar works well. Another good position is to
add it to your sidebar. Be careful that it is above the fold and the
reader doesn’t have to scroll down to find it.
7. Make it super easy for your readers to
contact you. Add a stand alone Contact Me tab on your main navigation or
add this information on your About Me page. Don’t make readers jump
hoops to get in touch with you either.
8. If you are accepting guest posts, it is a
good idea to display your guideless in an easy to locate position. Think
about adding a Write for Us or Guest Post Guidelines tab on main
navigation. If you accept guest posts by invitation only, say so.
9. Add links to your Social Media profiles on your sidebar. Be consistent with your choice of icons.
10. Work on your About Me page until you are happy
with the result. After your home page, this is the most frequently
visited page of your blog. It needs to tell the visitor who you are, why
you are writing this blog and why should they care. Meaning what makes
you qualified to write on this topic. Don’t forget to add your opt-in
form.
11. Add a subscription form after every post to remind your readers. Add other relevant plug-ins that will display similar posts.
12. Add social share buttons at the end of your
posts so that people can share them easily. Don’t add too many to
confuse them. Select a few networks that you are active on yourself so
you can respond and keep an eye on what’s happening.
13. Create your ideal reader profiles. Go into
detail and write a few personas. Make sure you appeal to at least one
type of reader when writing your blog posts.
14. Headlines can make or break your post. They
need to make somebody curious enough to click on it. Spell out the
benefit and try to stay away from formulaic ones.
15. Hook your reader in with an irresistible
intro. Perhaps make a startling revelation or share a shocking
statistic? Ask a pressing question or say something totally unexpected.
16. Make your content screen friendly. Short
paragraphs, subheadings, bulleted lists, images, screen shots and lots
of white space. Every single element will go a long way in making it
highly scannable.
17. Practice the principles of effective
communication. Blogging is much more about writing. Remember to be
clear, concise and connect with your audience.
18. Add a relevant call to action to your home
page (subscription form) or at the end of your blog posts (Share,
comment, link, buy something). Don’t overwhelm readers with unnecessary
choices.
19. Create ‘linkbait’. Examples of these are round
up type posts, interview posts, long lists – in short, posts that a lot
of people would be interested in linking to. They are excellent ways to
build authority and show off some social proof (tweets, likes,
comments, links etc).
20. Install Reply Me type plugin. This sends an
automatic email when you respond to a comment. The commentator doesn’t
have to check any boxes to receive updates. More over, the person only
receives the response and not all the comments in the thread. They never
miss your response and it helps build engagement.
21. Show that you truly care about your community and always respond to their questions and any relevant comments.
22. Offer a freebie to get people to sign up for
your newsletter or subscribe to your blog. Nothing entices anyone than a
relevant freebie. This can take a form of a short report, an ebook or
even a link to a video. Make sure you deliver high value content to get
people to sign up.
23. Add a hire me page if you have any services on sale and list all the details for easy access. Don’t bury this information.
24. Place testimonials and raving customer feedback on your site to add credibility and authority.
25. Thank your advocates and your biggest supporters. People who always take time out to comment and share your stuff.
26. Have fun. Come across as a positive, passionate and fun loving blogger. Don’t paint a picture of gloom and doom.
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Blogger Tricks
26 Tips to Get Your Blog Ready for First Time Visitors
26 Tips to Get Your Blog Ready for First Time Visitors
Wednesday, 19 September 2012 | comments
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Blogger Tricks


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